A good website is like an iceberg Or sometimes clients have the better words...

I┬áhad been thinking on how to write concisely (and politely) about how small business owners might separate truth from hype, skill from pretense, know-how from jargon, when they are searching for a qualified person to do their web work. Unexpectedly to the rescue come my esteemed clients, Pascal and Lison of Pascal’s Patisseries who found the words that I didn’t.

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