A good website is like an iceberg Or sometimes clients have the better words...

 had been thinking on how to write concisely (and politely) about how small business owners might separate truth from hype, skill from pretense, know-how from jargon, when they are searching for a qualified person to do their web work. Unexpectedly to the rescue come my esteemed clients, Pascal and Lison of Pascal’s Patisseries who found the words that I didn’t.