I had been thinking on how to write concisely (and politely) about how small business owners might separate truth from hype, skill from pretense, know-how from jargon, when they are searching for a qualified person to do their web work. Unexpectedly to the rescue come my esteemed clients, Pascal and Lison of Pascal’s Patisseries who found the words that I didn’t.
There is so much information available online it’s difficult to know how to add to it in a meaningful way. I am writing for the older generation. People who didn’t grow up with a computer in the home and often benefit from simple information that can help them get a little more comfortable with their electronic devices. My clients and friends use their computers for the most amazing things, but their understanding about protecting themselves and their data, or how the Internet works, or how to use features of their computer they didn’t know were there, is often very limited. For instance