First rule: Don’t confuse the reader. Well written content of your website is not only important to your visitors, but is also important for Search Engine Optimization (SEO).
Online content writing tips KISS rules!
You are the subject expert of your business, but If writing about your business, specifically content for your website, is not your forte, then hiring a copy writer specialized in writing for the web is a wise investment. A professional writer can boil down the essence of your business in such a way that people can see at a glance what you offer.